I was shocked to read this!
I came across a snippet from a website about how often you should be replacing your towels. They recommended every two years.
But then I realised they were talking about regular towels.
Not Will and Wind Towels
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Do you really need to replace towels every two years?
Short answer: it depends on the towel. Many everyday cotton towels lose absorbency, start to smell between washes and show wear with frequent use. That is not how we designed Will and Wind towels.
1. Absorbency that lasts
One of the first signs a regular towel needs replacing is poor absorbency. Will and Wind towels use advanced microfibre that keeps performing after countless washes. The ultra-fine fibers draw moisture off your skin quickly so you dry fast after the beach, gym or shower.
Below is a Will and Wind towel that is 6 years old in the photo.
2. Fresh between washes
Another sign is odour from bacteria growth. Our towels are antimicrobial, which helps prevent bacteria and the smells that come with it. That means a travel towel that stays fresh between washes, even when you’re training hard or living life on the road.
3. Built for real life
We’re a travelling, outdoorsy family of four and we built our products for the way we live. Fishing, camping, boating, hiking, washing the dog, mopping spills, gym sessions, cubby houses and everything in between. Will and Wind towels are made to handle frequent washing and everyday adventures while keeping their shape and feel.
4. Why our towels outlast regular towels
> Quick-dry microfibre that helps stop musty smells
> Antimicrobial properties that keep towels fresher for longer
> Durable construction designed for frequent use and washing
> Lightweight and compact for travel, sport and the beach
Regular towels weren’t made for an active lifestyle. They sit in a cupboard and come out for bath time. Will and Wind Travel Towels are different. They’re durable, absorbent and antimicrobial, which helps keep them fresh and odour free.
Make the switch and stop the constant replacements
Say goodbye to the two-year replacement cycle. Replace regular towels with Will and Wind and enjoy long-lasting performance and comfort.
Shop Travel Towels | Shop Gym Towels
FAQs
How often should you replace towels?
It depends on the towel and how you use it. Many everyday towels need replacing when they lose absorbency, smell between washes or start to fray. Will and Wind microfibre towels are designed to last with frequent use.
Are Will and Wind towels good for the gym and travel?
Yes. They’re quick-dry, compact and antimicrobial, making them ideal for training, travel and outdoor adventures.
What makes your towels stay fresher for longer?
The fabric is quick-dry and antimicrobial, which helps reduce the growth of bacteria and odour between washes.
1 comment
Hi,
I have a few of your towels, love them. Just wondering how I go about washing them if they get a bit grubby?
Nada 💕