Australia does beaches like nowhere else. We have the kind of coastline that makes you stop mid sentence, stare at the water and briefly consider quitting your job to become a full time shell collector. It is also the reason Will and Wind exists.
Our designs are shaped by real Australian coastlines and real experiences. From reef fringed waters to wide open island beaches, these places influence our photography, colour palettes and the feeling we want our products to evoke. Every towel tells a coastal story, whether it reminds you of a favourite holiday or inspires the next one.
Why Australian beaches are central to our design philosophy
Australian beaches are more than beautiful backdrops. They represent freedom, movement and time spent outdoors. They are where weekends slow down and everyday stress fades.
Iconic locations such as Ningaloo Reef, the Whitsundays and Moreton Island continue to influence Will and Wind designs because they capture that sense of space and calm that only the ocean delivers. These environments guide the way we choose imagery and how we translate it onto fabric, ensuring every design feels grounded in place rather than generic.
Turning coastal photography into functional design
Every Will and Wind design begins with photography. We look for images that hold their impact beyond a screen because towels are not static objects. They are folded, rolled, washed, packed, dried and used again and again.
A design must work when wrapped around shoulders, laid on sand or stuffed into a bag. If an image only looks good in perfect lighting, it does not belong on a product designed for real beach life. This is why functionality matters just as much as aesthetics in everything we create.
Designed for real Australian beach days
Australian beach days are active. There is wind, salt, sand and constant movement. Towels need to dry quickly, pack down small and handle repeated use without becoming heavy or uncomfortable.
Our Travel Towels are designed with this reality in mind. They are lightweight, quick dry and compact, making them ideal for beach hopping, camping trips and everyday adventures. Quick drying fabric means less damp gear in the car and more time enjoying the day.
Bringing the coastline into the home
Coastal inspiration does not stop at the shoreline. Many people want that relaxed beach feeling to carry into their homes as well.
Our Tea Towels bring Australian coastal photography into kitchens and shared spaces, adding warmth and personality without overpowering a room. They are designed to be practical first, beautiful second and used daily, not saved for special occasions.
Supporting long beach days and outdoor living
Beach days often turn into picnics, sunset snacks or long afternoons sitting by the water. Having a clean, water resistant base makes a noticeable difference to comfort and convenience.
Our Beach Mats are designed to fold neatly, travel easily and handle real use on sand and grass. They create a simple boundary between you and the ground, without adding bulk or fuss to your setup.
Warmth, comfort and easy changing
When the breeze picks up or the sun drops, staying warm matters. Hooded towels offer an easy solution for swimming lessons, boat days and changing comfortably without awkward towel juggling.
Our Hooded Towels are designed for adults and kids who spend long days near the water. They provide warmth, coverage and comfort while still packing down easily for travel.
A love letter to the Australian coast
At its core, Will and Wind is a celebration of Australia’s coastline. Our designs are made for people who feel better near the water and who believe the best days usually involve salt on their skin and sand somewhere it probably should not be.
If you want to explore all of our coastal inspired designs, you can browse the full Will and Wind collection and find the story that feels most like yours.
Check out our video: Discover the real Australia - one towel at a time.