OUR DESIGNS

Every Will and Wind towel is part art, part adventure. Each one begins with a place that captured our hearts — a stretch of coastline, a coral reef, a pink lake or a desert basin.

Our collection of sustainable beach towels celebrates the colours and textures of real Australian landscapes, from Western Australia’s Coral Coast to Queensland’s Great Barrier Reef.
Each design is inspired by the marine life, natural beauty and freedom that define life by the ocean. Every towel tells a story of connection, conservation and love for the places that make
Australia extraordinary.

Exmouth

Exmouth Gulf & Coral Coast, Western Australia

Where red earth meets turquoise sea, Exmouth Gulf sits on the edge of the Coral Coast. It is a region defined by its whale sharks, coral gardens and endless horizons.

It is the kind of place that reminds you how wild Australia truly is. The cliffs of Cape Range National Park glow burnt orange at sunset while the ocean shimmers in endless shades of blue. Our designs draw from that powerful contrast with terracotta tones, seafoam greens and deep aquas that carry the soul of Exmouth in every thread.

Shop SUSTAINABLE Beach Towels

Ningaloo

Ningaloo Reef, Western Australia

The Ningaloo Reef is a World Heritage listed treasure stretching more than 260 kilometres along Western Australia’s coast. Here you can walk straight off the beach and swim with whale sharks, manta rays and turtles in some of the clearest water on earth.

Our Ningaloo inspired towels capture that connection between people and reef with layered ocean blues, soft sandy neutrals and coral pinks that move like waves in the sun. It is a design
that celebrates living colour and the delicate balance of Australia’s marine ecosystems.

Shop QUICK DRYING AND ANTIMICROBIAL Beach Towels

Kalbarri

Kalbarri, Western Australia

Few places capture the drama of Western Australia like Kalbarri. Towering coastal cliffs, wildflowers in bloom and the winding gorges of the Murchison River make it a playground for nature lovers.

When we stood beneath Nature’s Window, the famous sandstone arch framing the river gorge, the landscape felt timeless. Our Kalbarri designs reflect that raw beauty with warm ochres, sunset pinks and golden hues that feel both grounded and full of energy.

Shop SAND FREE Beach Towels

Pink Lake

Pink Lake (Hutt Lagoon), Western Australia

Between Geraldton and Kalbarri lies one of Australia’s most surreal sights, Hutt Lagoon, also known as the Pink Lake. Depending on the time of day the water transforms from lilac to vivid rose thanks to natural algae that paint the lake’s surface.

Our blush and coral designs were born here. They are joyful, vibrant and ever changing just like the lake itself. It is a celebration of how playfully nature uses colour.

Shop COMPACT Beach Towels

Esperance

Esperance, Western Australia

If you have ever walked along Lucky Bay and watched kangaroos sunbathing on squeaky white sand, you will know why Esperance feels like nowhere else on earth.

Our Esperance designs were created to capture the calm of its glassy blue water and the soft tones of its beaches. The palette is serene with seafoam green, ocean blue and sandy beige designed for slow sunny days where time seems to drift as gently as the tide.

Shop AUSTRALIAN DESIGNED Beach Towels

Whyalla

Whyalla, South Australia

Every winter Whyalla transforms into a living rainbow when thousands of giant cuttlefish gather to mate. This extraordinary natural phenomenon inspired the flowing, fluid designs in our collection full of shifting colours and intricate patterns that echo the dance of these creatures.

It is a reminder that beauty exists beneath the surface and that some of the world’s most vibrant moments happen where land meets sea.

Shop Car Seat Towels

Mulgumpin

Moreton Island, Queensland

Just a short ferry ride from Brisbane, Moreton Island is a paradise of clear lagoons, ancient sand dunes and thriving marine life. It is home to the famous Tangalooma Wrecks where colourful coral and tropical fish make their home among sunken ships.

When we visit we always stop by The Gutter Bar, a laid back local favourite at the island’s southern tip serving fresh seafood, cold drinks and easy going island charm. It is the perfect
place to watch the tide roll in after a long day of exploring.

Our Moreton Island towels blend sea greens, deep blues and soft sand tones to capture the feeling of island escape, peaceful, restorative and full of life.
Ready to go yourself? Start your adventure with Moreton Island Adventures, the best way to
explore one of Queensland’s most beautiful islands.

Shop Sand Free Car Seat Towels

Far North Queensland

Great Barrier Reef, Queensland

The Great Barrier Reef is the beating heart of Australia’s marine world, a kaleidoscope of coral, turtles, sea fans and tropical fish stretching over 2,300 kilometres. It is impossible to experience it and not feel inspired.

Our reef designs are filled with the colours of this underwater wonderland with cerulean blues, coral pinks and soft greens that mirror the world beneath the waves. For us it is more than a design, it is a call to protect what makes Australia so extraordinary.

Shop Beach Mats

Far North Queensland

Cape York, Queensland

At the northernmost tip of Australia lies Cape York, remote, rugged and alive with contrasts. It is where tropical rainforest meets coral reef, where sunrise hits untouched beaches and time
seems to stand still.

Our Cape York inspired towels reflect that wild energy with deep ocean blues, rich golds and lush greens. They are made for explorers and for people who find beauty in adventure and calm in the unknown.

Shop Kids Hooded Towels

South Australia

Lake Eyre / Kati Thanda, South Australia

In the heart of the outback, Lake Eyre (Kati Thanda) transforms from salt flat to shimmering inland sea after heavy rain. From above it looks like an artist’s palette with pale pinks, silvers and white salt crusts blending together in perfect harmony.

Our Lake Eyre designs echo that stillness and simplicity. They are minimal, elegant and timeless, a reminder that beauty does not always shout and sometimes it simply shines.

Shop Hooded Towels

Inspired by Nature. Designed for Adventure.

From reef to red earth, desert to shoreline, every Will and Wind design is a tribute to
Australia’s wild heart.

Each towel is a reminder of the landscapes we love, the creatures that inspire us and the responsibility we share to protect them.