The brief for a customised corporate gift almost always includes something people will actually use. The gap between that brief and what most companies end up with is where most corporate gifting budgets are quietly wasted. Will and Wind customised corporate gifts close that gap with a product that earns genuine daily use for a specific reason: the 262 people who rated it 4.9 stars did not receive it as a gift. They chose it and paid for it themselves.
The problem with most customised corporate gifts
Most customised corporate gifts share a common problem. They are customised versions of a product no one would choose for themselves: a generic mug, a thin branded tote bag, a pen with the company name. The customisation is the only differentiator and it is also the least interesting thing about the product to the person who receives it.
A Will and Wind customised corporate gift reverses this. The product is independently rated 4.9 stars by paying customers. The customisation places your brand on something the recipient would have bought themselves if they had found it first. That changes the brand association entirely. See corporate gifts that people actually want to keep and promotional products that people keep, use and talk about.
Why a towel makes the best customised corporate gift
A Will and Wind travel towel goes to the beach, the gym and on holiday. In Australia, where beach culture is central to how people spend time outside of work, a high-quality beach towel is used more often and more visibly than almost any other corporate gift category. At 26 beach trips per year, each use in a public social setting generates impressions that no desk item can replicate.
The original Australian marine photography on Will and Wind designs generates conversation in a way that plain branded merchandise does not. People ask where the towel is from. That word-of-mouth impression is something a branded notebook in a drawer cannot create.
Three levels of customisation
Logo on an existing Will and Wind design. Your brand placed on Australia's most recognisable sustainable beach towel designs. The product keeps the visual appeal that drives the recipient to use it. Your brand travels with it to the beach, the pool and the gym. Fastest turnaround, minimum 100 travel towels per design.
Custom colourway. The Will and Wind marine photography adapted to your brand colour palette. The composition and photography remain; the colour treatment changes to match your visual identity. Works well for brands in coastal, outdoor, health and sustainability sectors with strong colour identities.
Full custom design. Your artwork, photography or brand graphics on the Will and Wind product format. The 200 GSM GRS 4.0 certified rPET product carries your design. For the complete three-option guide, see customisable corporate gifts: three ways to make it yours.
Sustainability as a differentiator
Every Will and Wind customised corporate gift is made from 16 to 22 recycled post-consumer plastic bottles under GRS 4.0 certification. Will and Wind is a named partner of the Australian Marine Conservation Society. A portion of sales from select products funds AMCS reef protection, shark conservation and ocean plastic campaigns.
For gifting programmes where sustainability credentials matter, an independently verified environmental story and a named conservation partnership add a dimension generic merchandise cannot offer. See what is rPET and marine conservation in Australia: why we care.
Products available and minimum orders
Travel towels: 100 per design. Tea towels: 200. Gym towels: 300. Car seat towels: 600. Beach mats: 500 (250 per design minimum). Beach rugs: 200. The travel towel is the most popular entry point and has the lowest minimum order. For individual personalised gifts at lower quantities, see personalised beach towels.
To enquire, email cobrand@willandwind.com.au or visit the custom corporate design page with your product type, quantities, brief and timeline.
Frequently asked questions
What makes a customised corporate gift worth giving?
It needs to be a product the recipient would choose for themselves. Will and Wind travel towels are rated 4.9 stars by 262 independent customers who paid full retail price. The customised version earns use for the same reasons the retail version does.
What is the minimum order for customised Will and Wind corporate gifts?
100 travel towels per design. Tea towels: 200. Gym towels: 300. Car seat towels: 600. Beach mats: 500 (250 per design). Beach rugs: 200.
How does the sustainability certification work for customised orders?
The GRS 4.0 certification applies to the base product regardless of customisation. Every customised travel towel contains 16 verified recycled plastic bottles under independent annual audit.
How long does a customised corporate gift order take?
Lead times depend on quantities, complexity and current production. Contact cobrand@willandwind.com.au with your timeline requirements early in the process.
Can Will and Wind corporate gifts be delivered with custom packaging?
Contact cobrand@willandwind.com.au to discuss packaging options for your order. Requirements vary by order size and timeline.
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