Will & Wind
4.9 out of 5 from over 25,000 happy customers

About Us

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  • Global Recycled Standard (GRS) 4.0

Inspired by the Places We Love

Will & Wind is built around a simple idea: outdoor gear should make it easier to enjoy the places we love, while encouraging more thoughtful choices along the way. From beach days and road trips to swims, weekends away and everyday adventures, our products are designed to be practical, reliable and easy to take with you.

Australia’s coastlines, marine life and outdoor lifestyle continue to shape who we are. That influence can be seen in our designs, our photography and the way we think about every product we create. We focus on thoughtful materials where possible, dependable performance and distinctive designs that celebrate the natural environments our customers love spending time in.

We also believe being connected to the outdoors comes with a responsibility to help protect it. That’s why marine conservation remains an important part of the Will & Wind story, including our support of the Australian Marine Conservation Society through selected products and initiatives.

At the heart of it all is our community. Will & Wind is for beach lovers, travellers, families, nature enthusiasts and anyone who wants practical gear that feels considered, performs well and brings a little more personality to the adventure.

WHY WILL & WIND EXISTS

 Created for Better Days Outdoors 
  • Make Adventure Easier

    Make Adventure Easier

    We wanted outdoor essentials to be lighter, more practical and easier to live with, whether you’re heading to the beach, camping or travelling.
  • Celebrate Australia

    Celebrate Australia

    Our coastlines, marine life and outdoor lifestyle inspire the designs we create and the experiences we want every Will & Wind product to support.
  • Make More Thoughtful Choices

    Make More Thoughtful Choices

    Where possible, we choose materials and partnerships that help reduce impact and support the natural environments that make our adventures possible.
Will & Wind
CUSTOM & CORPORATE

Bring Your Brand Along for the Adventure

Create custom towels and thoughtful gifts designed to be used, remembered and made with a lighter impact.

EXPLORE CUSTOM OPTIONS
Will & Wind Will & Wind
WEBSITE LAUNCH SALE

15% Off to Celebrate Our New Website

Our new website is here. Enjoy 15% off everything to celebrate.

EXPLORE COLLECTIONS
FREE SHIPPING on orders over $150
Will & Wind
10% FROM EVERY DOLPHIN TOWEL DONATED TO AMCS

Supporting the Australian Marine Conservation Society

For every Dolphin Towel sold, we donate 10% to the Australian Marine Conservation Society, helping support their work protecting Australia’s oceans and marine life.

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Behind the Brand

Inspired by Australia. Made for the Adventure.

Will & Wind is built around a love of the Australian outdoors, from long days by the coast to road trips, camping weekends and everyday adventures. We create practical gear designed to make those moments easier, lighter and more enjoyable.

Our products combine functionality with thoughtful design. From sand-free, quick-drying and compact travel towels to hooded towels, beach essentials and everyday favourites, everything is created with real life outdoors in mind.

Australia’s coastlines and marine life are a constant source of inspiration for the brand. Many of our designs celebrate the places and wildlife we love, bringing a little piece of the Australian outdoors into every adventure.

We also believe better choices matter. Selected products are made from recycled plastic bottles, and we continue to look for ways to make more considered material choices across the range while supporting causes that help protect the natural environments that inspire us.

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Our Values

What Drives Us

  • Adventure

    Made for beach days, road trips and everyday exploring.

  • Thoughtful Choices

    Making more considered choices wherever we can.

  • Quality

    Practical, reliable products designed for everyday use.

  • Connection to Nature

    Inspired by Australia’s coastlines, wildlife and marine life.
From the Blog

Stories From the Great Outdoors

 Travel inspiration, beach-day tips and stories about the places, people and planet that inspire Will & Wind. 
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4.9 out of 5 from over 25,000 happy customers

Tried, tested & taken everywhere

Real feedback from customers who’ve taken Will & Wind from beach days to road trips, poolside afternoons and everywhere in between.

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This one’s my forever fave!

It’s super soft, dries in minutes and somehow manages to repel every grain of sand like magic. I throw it on after a swim and instantly feel like I’m wrapped in a cloud. I don’t even bother with regular towels anymore~

JessicaQuezon City, PH

Love my Whale Shark car seat towels

I bought the car seat towels after seeing them in a friend’s car. I am so happy with them. They are very good quality and so easy to put on and off. Highly recommend.

SueTownsville, AU
Whale Shark Car Seat Towel

Beautiful products

I have bought multiple products from this company. Beautiful quality and designs. The order is processed, sent and received really quickly. Do yourself a favour a buy anything from their range. You won’t be disappointed plus you support a local company.

Narelle MaffeiPerth, AU
Leopards Yin Yang Car Seat Towel

The best travel towel! Don’t hesitate to buy it!

This is honestly the best travel towel I’ve ever owned! It’s beautiful, soft AND it never smells. Sadly, I’d actually lost my original towel on my travels, so I’ve had to buy another one, but it’s 1000% worth the purchase!! I’m obsessed with it and can’t wait for my new one to arrive 😊

ZoeGolden Grove, AU
Leopard Shark Travel Towel
Our Photographers

The People Behind The Designs

  • Brooke Pyke

    Brooke Pyke

    Brooke is an award-winning Australian photographer based in Exmouth WA. She took the photo used on our popular Leopards Yin Yang Beach Towel as well as our Dolphin and Calf collaboration with the Australian Marine Conservation Society.

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  • Jake Wilton

    Jake Wilton

    Jake is a nature and travel photographer based in NSW. He has many awards under his belt and has collaborated with Will & Wind on a number of designs including our best selling Leopard Shark Travel Towel.

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  • Violeta J.Brosig

    Violeta J.Brosig

    Violeta (Vee to her friends) is a WA based photographer who has been featured in National Geographic as well as winning a number of esteemed photography awards. Violeta took the stunning photo used on our Ningaloo From Above Beach Towel and beach mat as well as the hooded towels.

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