A customised towel that actually gets used is one of the most effective branded products available. The challenge is that most customised towels in Australia are made to a brief that prioritises cost per unit over product quality. The result is a branded towel the recipient uses once, or never. Will and Wind customised towels start from a different premise: a product rated 4.9 stars by 262 independent customers who paid full retail price, with three levels of customisation available to match any brand and brief.
Why the base product matters
Every Will and Wind customised towel is built on the same 200 GSM rPET microfibre as the retail range. 16 recycled post-consumer plastic bottles per travel towel, certified through GRS 4.0 (Global Recycled Standard), independently audited annually. Quick dry in one to two hours. Loopless sand-shedding weave. Full beach coverage at 160cm x 80cm and 270g.
A customised towel on a poor base product creates a specific kind of brand impression: the company that gave it did not think the investment was worth quality. A customised Will and Wind towel creates the opposite impression because the recipient knows what it is worth. When your logo is on a towel that outperforms anything the recipient already owns, the brand association is positive every single time it gets used. For the full product story, see what is rPET and best travel towels Australia.
The three customisation options
Option 1: Logo on an existing Will and Wind design. Your company name, logo or message placed on an original Will and Wind Australian marine photography design. The product keeps the striking visual identity that drives the recipient to use it at the beach, at the gym and on holiday, while carrying your brand in a context that matters. This is the most accessible entry point: minimum 100 travel towels, fastest turnaround.
Option 2: Custom colourway. The existing Will and Wind photography and composition adapted to your brand colour palette. The design structure and photography remain but the colour treatment changes to match your identity. Works well for brands with strong colour identities in coastal, outdoor, health and sustainability sectors whose clients connect with the Australian marine photography content.
Option 3: Full custom design. Your photography, artwork, illustrations or brand graphics on the Will and Wind product format. You supply the artwork, Will and Wind handles the rest: 200 GSM GRS 4.0 certified rPET, the same manufacturing process, the same quick dry and sand-shedding performance. For the complete three-way guide, see customisable corporate gifts: three ways to make it yours.
Which products can be customised
Travel towels are the most popular customised product and the entry point for most corporate orders. The same programme covers tea towels, gym towels, car seat towels, beach mats and beach rugs. For the full range and current minimum orders, contact cobrand@willandwind.com.au or visit the custom corporate design page.
Travel towels make the most effective customised product for most briefs because they go to the beach, the gym and on holiday. At 26 beach trips per year, a customised travel towel generates public impressions in exactly the lifestyle context most brands want to be associated with. For the visibility argument in full, see promotional products that people keep, use and talk about.
The sustainability story
GRS 4.0 certified. 16 recycled plastic bottles per travel towel, verified through independent annual audit. Will and Wind is also a named partner of the Australian Marine Conservation Society, with a portion of sales from select products funding AMCS reef protection and shark conservation campaigns.
For corporate gifting programmes where sustainability credentials matter to clients and stakeholders, a customised towel with a verified environmental story and a named conservation partnership is meaningfully different from a generic branded product with a vague eco label. See marine conservation in Australia: why we care.
How to get started
Email cobrand@willandwind.com.au with your product type, approximate quantities, artwork or brief and timeline. For individual personalised gifts below the corporate minimums, see personalised beach towels. For the corporate gifts case more broadly, see corporate gifts that people actually want to keep.
Frequently asked questions
What is the minimum order for customised Will and Wind towels?
100 travel towels per design is the minimum for the corporate customisation programme. Tea towels: 200 minimum. Gym towels: 300. Car seat towels: 600. Beach mats: 500 (250 per design). Beach rugs: 200.
Can I customise a Will and Wind towel with my own design?
Yes. Full custom design is available through Option 3. You supply the artwork, Will and Wind produces it on 200 GSM GRS 4.0 certified rPET at the relevant minimum order quantity. Contact cobrand@willandwind.com.au for artwork specifications.
How long does a customised towel order take?
Lead times depend on quantities, design complexity and current production schedules. Contact cobrand@willandwind.com.au with your timeline and the team will advise on current lead times and whether your deadline is achievable.
Are customised Will and Wind towels the same quality as the retail range?
Yes. The same 200 GSM rPET microfibre, the same GRS 4.0 certification, the same quick dry and sand-shedding performance. The customisation changes the surface design only.
What sustainability certifications do customised Will and Wind towels carry?
GRS 4.0 (Global Recycled Standard), independently audited annually. 16 recycled post-consumer plastic bottles per travel towel, verified through audit rather than self-reported.
Enquire About Custom Orders | Corporate Gifts Guide | Shop Travel Towels