There is a version of promotional products that nobody wants. The branded notepad. The lanyard. The tote bag that immediately gets used for fruit and then left in the pantry. These things get made, shipped and forgotten.
Then there is the kind that sits permanently in someone's beach bag, gets taken out every weekend and prompts actual conversations about where it came from.
That is what Will and Wind custom beach towels and outdoor gear are built to be.
What Separates Good Promotional Products from the Rest
The best promotional products solve a real problem in someone's actual life. They are not kept because of obligation. They are kept because they are useful and they perform.
For Australians, outdoor and beach life is a constant. A quality custom beach towel, gym towel or beach mat gets used regularly and is visible every time it comes out. Your brand turns up at the beach, at the pool, at the gym and on camping trips. That is genuine reach that most promotional products never come close to.
Will and Wind towels are sand free, quick drying and compact. They are made from rPET microfibre — recycled plastic bottles — and they perform brilliantly. People do not begrudgingly accept these. They are actually happy to receive them. Read what customers say on our reviews page.
Your Design, One of Ours or Something Brand New
One of the things that sets Will and Wind apart as a promotional products supplier is the flexibility.
You can supply your own logo, artwork or photography and the team applies it to your chosen product. Full bleed printing, brand colour matching and centred logo placement are all available.
If you love one of the existing Will and Wind designs — stunning marine photography created with award-winning Australian photographers, you can meet them here — you can put your brand on one of those.
Or if you are starting from a blank brief, tell the team what you are after and they will build something with you. All orders go through a digital mock-up approval before anything goes to print.
The Custom Range for Promotional Products
Beach towels are the flagship and the most visible promotional products we produce. Used repeatedly and seen by everyone nearby every time they come out.
Gym towels go to every training session, pool visit and gym class. If your audience is health and fitness oriented, this is a natural fit.
Tea towels are brilliant for food, hospitality and lifestyle brands. A beautifully printed tea towel ends up in someone's kitchen and is used every single day.
Water repellent beach mats are the premium end of the range. Large, well-printed and built for serious outdoor use — these make a strong impression and get kept for years. Our beach mats blog covers why people love them.
Car seat towels and double towels offer something different for brands wanting to stand out from the typical brief.
Promotional Products With a Story Worth Telling
Eco friendly promotional products are increasingly what recipients actually care about. Will and Wind towels are made from recycled plastic bottles. That story travels with every product and gives recipients something worth sharing.
Your brand becomes associated with a choice that kept plastic out of the ocean. Read more about the sustainability behind our products in our blog on why microfibre is not the villain if you want the full picture. And our blog on eco-friendly travel products gives more context on why sustainable promotional merchandise is where things are heading.
Getting Started
Reach out via the custom corporate design page or email cobrand@willandwind.com.au. Bring your brief, your artwork or just a product direction and the team will come back with a mock-up and a quote.
If a wholesale stocking arrangement is more relevant than a campaign order, the wholesale page covers that path.