Most corporate gifts have a predictable lifecycle. Received, acknowledged, placed on a desk or in a bag, and within a few weeks quietly moved to a drawer or a donation pile. The companies that gave them spent real money on something that generated one moment of contact and then disappeared from the recipient's life entirely.
A Will and Wind towel goes to the beach every second weekend. It is carried visibly to and from the water at Bondi, Noosa, Cottesloe and Manly. It goes in a gym bag twice a week. It ends up in a carry-on for holidays. At 26 beach trips a year and regular gym sessions, a corporate gift towel generates significantly more impressions per unit than a branded pen, a notebook or a desk item. It generates those impressions in exactly the lifestyle contexts that most Australian brands want to be associated with.
Here is how Will and Wind works with businesses on custom corporate and personalised gifting: what products are available, how the customisation works, what the minimum order quantities are and why the base product quality matters more than most companies factor in when choosing a corporate gift.
Email cobrand@willandwind.com.au or visit the custom corporate design page to start a conversation.
Why the base product quality matters
Custom branding on a poor product creates a negative association. The recipient registers product quality before they register the logo. A towel that pills after three washes or smells after two beach days tells the recipient that the company that gave it did not consider the quality worth investing in. The brand association created by a low-quality corporate gift is worse than no gift at all.
Will and Wind travel towels are rated 4.9 stars from 262 independent Australian customers who paid full price and chose to review them. Customers regularly report consistent performance after two to three years of regular beach and gym use. The product earns repeat use, which means the brand of the company that gave it continues earning impressions long after the gifting event. For the full picture of what makes Will and Wind towels different from generic microfibre alternatives, see why Will and Wind towels are different and the best travel towels Australia guide.
Products available for corporate orders
Travel Towels: minimum 100 per design. The flagship product. 200 GSM rPET microfibre, 160cm x 80cm, 270g packed weight, made from 16 recycled plastic bottles, GRS 4.0 certified. Used at the beach, gym, pool and for travel. The most publicly visible product in the range. Front and back customisable. For a detailed look at the product specifications, see the best travel towels Australia comparison.
Tea Towels: minimum 200 per design. The same rPET microfibre in kitchen format, made from 11 recycled plastic bottles. A corporate gift with daily domestic visibility. For the case for microfibre tea towels specifically, see micro fibre tea towels: why they are a kitchen upgrade. For why photographic tea towels specifically make effective gifts, see why photographic tea towels make the best gifts.
Gym Towels: minimum 300 per design. With a zip pocket for valuables. For corporate clients in health, fitness, wellness and sporting sectors where the gym context is directly relevant to the brand.
Car Seat Towels: minimum 600 per design (can span multiple designs at 600 total). 160cm x 75cm, 16 recycled plastic bottles per cover, soft rPET microfibre front, waterproof non-slip backing, headrest hood. Both sides of the headrest cover can be customised. For automotive, outdoor and family lifestyle brands, a car seat towel is used every beach trip for years.
Water Repellent Beach Mats: minimum 500 (option to mix designs, minimum 250 per design). Oxford fabric top, waterproof PVC backing, four metal corner pegs, corner spill cloth and carry handles. For hospitality, tourism and outdoor adventure brands. A beach mat sits on the sand at every beach visit: a large, flat, fully visible canvas in a high-footfall social setting.
Machine Washable Beach Rugs: minimum 200 per design. 420 GSM, two sizes: large (230cm x 180cm) and small (130cm x 160cm). Fully customisable on one side. For premium corporate gifting where the product needs to reflect a higher investment.
Three levels of customisation
Level 1: Logo on an existing Will and Wind design.
Your company logo is placed on a Will and Wind original Australian photography towel. The product keeps the design quality and sustainability story of Will and Wind while carrying your brand. This is the most cost-effective entry point for custom corporate orders. It works particularly well for brands that want to be associated with Australian marine environments and sustainability, with the Will and Wind photography doing the visual work and your logo adding the brand connection. For the personalisation angle, see the personalised beach towels guide.
Level 2: Custom colourway.
The existing Will and Wind photography and composition adapted to your brand colour palette. The design structure and photography remain; the colour treatment changes. Works well for brands with strong colour identities in sectors where the ocean photography connects naturally with their audience. For more on the three ways this customisation can work, see customisable corporate gifts: three ways to make it yours.
Level 3: Full custom design.
Your own photography, illustration or graphic design on the Will and Wind product format. You supply the visual; Will and Wind supplies the GRS-certified rPET manufacturing, quality control and delivery. Right for larger orders or businesses with a strong existing visual identity. The finished product carries your design on a towel that performs to Will and Wind standards.
The sustainability story as a gifting advantage
In 2026, a sustainability claim without independent verification is not a competitive advantage. Recipients and the media are able to identify vague eco claims, and being caught making them creates more reputational risk than saying nothing. Will and Wind's sustainability position is specific and verified at every level.
Every product is made from a stated number of recycled post-consumer plastic bottles (16 to 22 depending on product type). The Global Recycled Standard (GRS) 4.0 independently audits the entire supply chain annually. Will and Wind is a named partner of the Australian Marine Conservation Society, with a portion of sales from select products going to AMCS conservation campaigns. The AMCS partnership is documented, ongoing and verifiable. For the full rPET story, see the what is rPET guide. For the AMCS partnership in full, see marine conservation in Australia: why we care and what you can do.
For corporate gifting programmes where sustainability credentials matter to recipients, a Will and Wind product with GRS 4.0 certification and an active conservation partnership is meaningfully different from a product that claims to be eco-friendly without verification. The bottle count on the label is a specific, audited figure, not a marketing estimate.
The visibility argument
Corporate gifting return on investment comes down to impressions generated per dollar spent. A Will and Wind travel towel used at the beach 26 times per year and at the gym twice a week generates over 100 uses annually. Each beach use is in a public social setting where the design is visible to other people nearby. A branded towel at Manly, Bondi or Cottesloe is seen by more people in a single weekend than a branded pen is seen in a year.
The Will and Wind designs also invite conversation. Original Australian underwater photography is not generic. People ask where the towel is from. That conversational moment is the kind of organic word-of-mouth that no other corporate gift category reliably generates. For the promotional products analysis specifically, see promotional products that people keep, use and talk about and corporate gifts that people actually want to keep.
Individual personalisation
For personalised individual orders below the corporate minimums, contact Will and Wind at hello@willandwind.com.au to discuss what is currently available. The custom corporate design page covers bulk orders; individual personalisation is handled separately depending on current capacity.
Wholesale and retail
Will and Wind also has a wholesale and retail partners programme for businesses wanting to stock Will and Wind products for resale. See the wholesale and retailers page for details.
How to enquire
Email cobrand@willandwind.com.au with the following information and Will and Wind will come back with current lead times, pricing based on quantities and design options:
1. The product type you are interested in.
2. Approximate quantities needed.
3. Your required delivery timeline.
4. Whether you have existing brand assets (logo files, photography, colour codes) or want to use a Will and Wind design.
5. A brief description of the event, campaign or gifting programme.
Frequently asked questions
How do I enquire about a custom corporate order?
Email cobrand@willandwind.com.au or use the enquiry form at the custom corporate design page.
What are the minimum order quantities?
Travel towels: 100 per design. Tea towels: 200 per design. Gym towels: 300 per design. Car seat towels: 600 per design (can span multiple designs). Beach mats: 500 total, 250 per design minimum. Beach rugs: 200 per design.
What sustainability certifications do Will and Wind corporate products carry?
GRS 4.0, independently audited annually. Every product is made from 16 to 22 recycled post-consumer plastic bottles depending on type. Will and Wind is a named AMCS conservation partner.
Can I mix designs within an order?
For car seat towels, yes: the 600 minimum can span multiple designs. For other products, contact cobrand@willandwind.com.au to discuss your specific requirements.
How long does a custom corporate order take?
Lead times depend on product type, quantities and design complexity. Contact cobrand@willandwind.com.au early in your planning cycle for current estimates.
Can I order personalised towels for individuals below the corporate minimums?
Contact hello@willandwind.com.au directly. Individual personalisation is handled separately from bulk corporate orders.
Are Will and Wind products available for retail resale?
Yes. See the wholesale and retailers page.
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