Most corporate gifts end up in a drawer within 48 hours. You know this because you have received them. A pen you do not need, a tote bag made of fabric so thin you can see through it, a mug with a logo that makes you feel vaguely sorry for whoever signed off on the brief. The problem is not the concept of corporate gifting. The problem is giving people something they would never have chosen for themselves.
A sustainable corporate gift that earns daily use is a fundamentally different thing. Every time someone reaches for a sustainable corporate gift like this, your brand is there. At the beach. At the gym. On holiday. In a hotel bathroom three countries from home. That is not something a branded notebook in a drawer can do.
What "sustainable" actually has to mean
Sustainability claims are everywhere and most of them are doing a lot of heavy lifting with very little behind them. "Eco-friendly" with no certification. "Made with recycled content" with no percentage. "Planet-conscious" which means essentially nothing at all.
For a sustainable corporate gift to carry real credentials, you need a verified material story, independent certification and a supply chain that can actually be audited. Will and Wind travel towels are made from 16 recycled post-consumer plastic bottles per towel. That number is not a marketing estimate. It is a verified specification under GRS 4.0 (Global Recycled Standard), independently audited every year. When someone asks your procurement team how sustainable the gift is, there is a real answer. See what is rPET for the full material story.
Will and Wind is also a named partner of the Australian Marine Conservation Society. A portion of sales from select products goes directly to AMCS reef protection and shark conservation campaigns. So the gift is made from recycled plastic and it actively supports the ocean that plastic was harming. There is a story in that, and it is a good one. See marine conservation in Australia: why we care.
Why a towel is the smartest sustainable corporate gift in Australia
Australians average 26 beach trips a year. Add the gym, camping weekends, pool visits and the random Tuesday afternoon where someone decides it is too nice to stay inside. A travel towel goes with all of it. Every trip is an impression your brand did not have to pay for.
The Will and Wind design library is built from original Australian underwater photography shot at Ningaloo Reef, the Queensland humpback migration corridor and the Coral Sea. These are not stock images pulled from a website. They are photographs taken by named Australian photographers who got in the water to get the shot. The designs are striking enough that people ask where the towel is from. A branded notepad has never once started that conversation.
For the broader argument on gifting strategy, see corporate gifts that people actually want to keep and promotional products that people keep, use and talk about.
Three ways to make it yours
Logo on an existing design. Your brand on a Will and Wind towel. The striking photography stays, your logo travels with it everywhere. Fastest turnaround, minimum 100 travel towels per design. People use the towel because the towel is worth using. Your brand just gets to come along.
Custom colourway. The Will and Wind photography adapted to your brand colour palette. Same composition, your colours. Works particularly well for brands in coastal, outdoor, health and sustainability sectors where the Australian marine imagery resonates with your audience.
Full custom design. Your artwork. Your photography. Your brand graphics. On 200 GSM GRS 4.0 certified rPET. You bring the brief, Will and Wind handles everything else. See customisable corporate gifts: three ways to make it yours.
Minimum orders and the full product range
Travel towels start at 100 per design, which is the most popular entry point. Tea towels: 200. Gym towels: 300. Car seat towels: 600. Beach mats: 500. If you need something more personal at lower quantities, see personalised beach towels. For the complete corporate gifting overview including lead times and the full artwork brief process, see the Will and Wind corporate gifting guide.
To get started, email cobrand@willandwind.com.au with your product type, quantities, brief and timeline. The team will come back with current lead times and a pricing guide.
Frequently asked questions
What makes a corporate gift actually sustainable?
Verified recycled materials, independent certification and an auditable supply chain. Not a vague eco label. Will and Wind towels carry GRS 4.0 certification with 16 verified recycled bottles per travel towel, audited independently every year. There is a difference between claiming sustainability and proving it.
What is the minimum order for sustainable corporate gifts from Will and Wind?
100 travel towels per design. Tea towels: 200. Gym towels: 300. Car seat towels: 600. Beach mats: 500 (250 per design). Email cobrand@willandwind.com.au to discuss your specific requirements.
How long does a corporate order take?
It depends on quantities, design complexity and current production schedules. Do not leave it to the last minute. Contact cobrand@willandwind.com.au with your timeline early and the team will tell you what is achievable.
Can I actually verify the sustainability claims?
Yes. GRS 4.0 is independently audited annually. The 16 recycled bottles per travel towel is a verified production specification, not a back-of-envelope estimate. If your procurement or ESG team needs documentation, it exists.
What is the conservation story behind the gift?
Three layers: recycled plastic bottles under GRS 4.0 certification; a named AMCS marine conservation partnership with a portion of sales funding reef and shark protection; and original Australian photography documenting the marine environments that conservation effort is trying to protect. It is a gift with a story, not just a logo on a product.
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